VGD: Unifying Vanguard Steel’s Core Divisions

Vanguard Steel Ltd. operates across four distinct divisions: Specialty Steel, Industrial Hardware and Rigging, Welding and Abrasives, and Wire Rope. Given that “Vanguard Steel” inherently represents our steel division, we sought a unifying brand identity for our other core product lines. That’s where “VGD” comes in.

“VGD,” short for “Vanguard,” acts as an umbrella term, bringing together our Industrial Hardware and Rigging, Welding and Abrasives, and Wire Rope divisions. This strategic use of “VGD” creates a cohesive brand experience, clearly differentiating these divisions from our Specialty Steel offerings.

While “VGD” primarily serves as a simple abbreviation, we also like to play with what it could stand for, like “Value-Grade Devices” or “Vanguard Grade Durability.” This allows us to highlight the quality and value inherent in these divisions.

Ultimately, “VGD” is about clarity and consistency. It’s our way of ensuring you can easily identify and trust the products within our core industrial divisions, solidifying Vanguard Steel’s reputation as a comprehensive provider of top-tier solutions.